Honor

Honor Says

 

Honor wanted to make a splash with the launch of its new smartwatch, so we came up with a fun and interactive idea. Inspired by the classic game “Genius” (or Simon Says), we created an Instagram filter that allows users to play while discovering the features of the watch. Each color represented a sport, such as running or swimming, making the experience even more immersive.

To increase the campaign’s reach, we sent the smartwatch and a physical version of the “Genius” game to Ireland’s most popular influencers.

The result? A dynamic and memorable launch! Check out the video and see how it all happened!