Budweiser

Remembering is drinking ZERO

 

Considering that many people end up overdoing it with their alcohol consumption at parties and events, this campaign aims to encourage beer drinkers to opt for non-alcoholic versions. The idea is to show that, in addition to enjoying a good beer, they will be able to remember all the fun times and avoid embarrassing situations caused by excessive alcohol consumption. With the concept "Remembering is living. Remembering is drinking ZERO", the campaign highlights that non-alcoholic beers allow you to create lasting memories of your celebrations.